HECC!

Challenge your thinking.

HECC is a framework used to aggregate modern social structures to deliver results.

Humanity . Economics . Community . Culture

Our primal needs as humans don’t change but how they are realised in society does. This is why when innovating we believe we need to ‘humanise’ an idea. How does your idea solve a primal need? We also understand that the economic landscape effects innovation. From how you fund your business to the price point you sell your product for. But it goes beyond this and to build a business you need to build a community. From this community you need to form a culture which reflects your brand and business. How this is all formed and curated is hugely important.

“Through 2022, only 20% of analytic insights will deliver business outcomes”

(Gartner, 2019)

If data can only contribute to 20% of business outcomes then we need more than number to innovate, solve problems & deliver results. You need data defying creativity.

"Culture eats strategy for breakfast."

Peter Drucker

CHECK: Get A HECC Perspective on your challenge.

Whether you’re looking to start a new business or solve an internal business challenge. Test your thinking, answer a few questions and we’ll give you a fresh perspective for free!

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CHAT: Want something more in depth? Talk with HECC!

Using a set of resources and bespoke tuning we have create a way for you to think through an idea using our HECC Principles. This is a work in progress so all feedback welcome.

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CReate: make your solution real & remove your pain.

Know you need help? Prepared to commit to your idea or push through the pain? We have a host of resources to help you us HECC. You can use these yourself or you can bring us in the choice is yours.

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Our Services

Bespoke Research Tools

Using our HECC framework, we've created a bespoke research tool to get market insights in a way which no one else does. This gives you an advantage over your competitors to stay ahead.
Capture Trends

Being able to ask difficult questions and understand them over period of time can really help give you perspective on market movements our tool summarise large amounts of data and helps you understand this and act.
Sentiment Analysis

Understanding market sentiment can be imperative to know when to pivot being able to map this over time and overlay with other factors is even more critical which is why we built this sentiment analysis tool.