The reasons for not afford a website so that no shortage of weapons to conquer new markets for businesses, high-tech showcase for independent workers, a platform for individuals ...

By opening your website, you know your company, your products and services on a large scale. Being on the Internet offers you the opportunity to :

• Improve your business performance.
• Attracting new customers in Benin and abroad, than you may never have the time nor the means to solicit,
• Build and develop its image by presenting your company, your expertise and accomplishments,
• Sell your products and services globally,
• Better understand the expectations of your customers and prospects by creating a direct relationship
• Retaining and better serve your customers by delivering information tailored to their specific needs.
• Possess a modern means of communication with its network or its distributors.
• Increase your margins
• Increase your sales,
• Reduce your overhead
• Reduce time to process your orders.
• Improve your internal operations
• Better understanding through this new technology,
• Provide information externally and internally,
• Develop synergy with other means of communication and sell online.

A website is, in the case of a company, a great way to communicate about products or strategy, publishing a catalog, photos, videos or sound clips to support, or to propose an order form to distance.

Online applications can in fact provide a universal and unlimited access to company information, for consultation or to update local or global, for a low cost of deployment.

No more paper directories, organizational charts obsolete finished product catalogs that have great cost to reprint all seasons: the information is held in real time! On this subject, the Web has only advantages. More responsive, it allows transparency and speed. If an item is sold out, just remove it from the network. Impossible on the printed catalog.

The Web also offers a huge advertising support and allows even small businesses have a huge visibility at low cost. Because the Net is open to the world. A small business Gard can now sell its products in Japan or South America then it would not have the budget for global communication by other media. The traditional channels of distribution have to behave themselves, the Internet is a tidal wave that sweeps everything in its path.

The Americans have a saying: "With The Internet You Can Be Small and big look.

Create your site on the Internet is a way to make themselves known to companies looking for suppliers. For an independent, not necessarily the notoriety of a big company, have a site, it also have a good business card: a modern and rich opportunities to present, explain his activity, develop their strengths. It is also a wonderful tool for mail order.

Why and what for, invest in a platform of electronic commerce? Six possible reasons for a business Web. In order of increasing complexity: communication, customer retention, prospect, sell, distribute, and finally produce. Any company may not want to sell on the Net. If one manufactures cranes, the site will be used to provide information or services to retain customers. In contrast, it happens that the production is on the Internet. The site of Systran (see "The language barrier"), with its automatic translation service is one example.
His contributions are varied and numerous as opening new markets, the ability to reach consumers directly, monitoring and personalized customer, reducing treatment costs, improved flow of communication with partners ...

The tools exist on the market and help implement, low cost websites to sell goods online and take over the management of a catalog (SEO, display, ordering, inventory, payment).

However, the main added value of electronic commerce is the automation of the overall process: coupling with distribution logistics, interface with accounting, capitalizing on customer knowledge, improve business processes and integration with existing IT systems .